Travel Yukon Brand

Let’s share with the world what makes the Yukon so special.

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Who created the Yukon Place Brand

We’re entrepreneurs, artisans, and producers from all walks of life. As proud Yukoners, we’re eager to show what the Yukon has to offer.

And the Yukon Place Brand gives us the tools to attract people who want space for more. Space to live, learn and grow in the Yukon.

A jeep with a tent setup in front of mountains

How it
was born

The Yukon Place Brand was developed by Yukoners, for Yukoners. Many voices were heard, from communities across the territory. First Nations chiefs. Elders. Former Premiers. Business owners. Artists. Growers. Producers. Harvesters. 80 in all. All of their thoughts were collected and distilled down to a Master Yukon Story which forms the basis of the Yukon Place Brand project. From this, we researched what resonated most with people from outside the Yukon who demonstrated they were open to the idea of moving to or investing in the Yukon.

Then we created a suite of free tools to support Yukoners doing work to attract talent, investors, students and visitors or Yukon-based entrepreneurs exporting their products. These tools include curated photography, a brand video, and graphic standards. And they come with step-by-step instructions so that businesses and stakeholders or your marketing partners can immediately start using the Yukon Place Brand to promote the Yukon.

A person dog sledding in front of mountains
A first nation man blowing into an instrument
A man crossing a stream jumping on rocks
A man crossing a stream jumping on rocksBirds on a riverA woman working with animal skin

How this will benefit Yukoners

Attract talent and business opportunities with key talking points about life in the Yukon

Inspire greatness with beautiful, curated photography that showcases the Yukon

Build your own materials using the visual toolbox, which includes a Shaped by Yukon stamp to highlight the community of makers