Photo guidelines

Photography plays a key visual role for our brand. Each photo must tell a story, with the power to transport the viewer to the Yukon.

Pictures of our territory

Our photography represents a cross-section of Yukoners and all the Yukon offers. This ranges from people and culture, to businesses, communities, First Nations, activities, landscapes and wildlife. To authentically depict the Yukon, our photography should:

Be as current as possible
Portray our territory’s many cultures and diversity
Meet certain standards for visual quality

Browse the photos

Photography makes a huge visual impact for all Place Brand communications. Make sure to use the images on the Yukon Place Brand Asset Library, the Tourism Yukon Media Library (for tourism sector promotional work) or from a stock photography website. Whenever possible, use photography sourced from Yukon photographers.

Download available photography from the Digital Assets Management tool.
All photographers must be credited.
Choose the appropriate image resolution for the media.