Primary
colours
These two colours provide the base for all promotional materials. Midnight Black and Midnight Sun are directly inspired by the Yukon territory.
For full details, refer to the brand book.
Primary
Secondary
colours
These colours reflect the emotions and landscapes of the Yukon territory. Use our secondary colour palette to create a wider range of expressive visuals.
Colour management
Choosing colours can be overwhelming. To make it easier, we have provided colour palettes that offer harmonious colour combinations. In general, select colours for balance, good visibility and brand recognition. You don’t need to use every colour at your disposal. In many cases, less is more. Let the brand standards guide you.
Want to see what a colour looks like in your document? Just click on a specific Yukon Place Brand colour reference on this page to copy it to your clipboard. Then apply it to whatever communication piece you’re working on.
For full details, refer to the brand book.
When applied properly, these colours will enhance your promotions and reinforce the Yukon Place Brand. See our Get Inspired pages for more examples of how our colours are used.
- Follow the brand guidelines
- Only use colours from the official colour palettes
- Use the accurate colour info provided:
- Pantone colour name and number
- CMYK for print
- RGB for video
- Hex codes for digital colour